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Opening General Session
Ignite and Connect: ONE Conference Kickoff
Presenter: Laurie Richards, Laurie Richards & Associates Wednesday, May 15, 2024;  01:00 PM-02:30 PM

Get ready to reignite your passion for ABC! Join us for a tantalizing preview of the upcoming ONE Conference, where we'll unveil the most compelling topics, speakers and experiences that await you. Fuel your excitement further as we kick off the event with a dynamic networking activity, providing the perfect platform to reconnect with old colleagues and forge new alliances. It's more than a preview; it's a glimpse into the future of collaboration, knowledge and professional growth.
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Creating a Career Signing Day Program Wednesday, May 15, 2024;  02:45 PM-03:45 PM

Learn how to develop and launch a successful event by reviewing key elements of the Brazoria County Petrochemical Council Career Signing Day program, in conjunction with the ABC Texas Gulf Coast chapter. The discussion will include all aspects of the program, from school presentations and the company forum to the application and interview process and, of course, the ceremony. Pick up tips and lessons learned on how to match students to your members for full-time employment. Gather resources and best practices that you can use to implement a program at your chapter.
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The Power of Storytelling: Crafting Language To Elevate Your Chapter’s Messaging to Prospects, the Public and the Media
Presenter: Laurie Richards, Laurie Richards & Associates Wednesday, May 15, 2024;  02:45 PM-03:45 PM

Discover a practical and easy to implement formula to make your chapter’s story relevant and powerful. Take home six stories that everyone should have in their back pocket to attract prospects, add value and get people to take notice. Business storytelling is a key part of any presentation or sales pitch, and when crafting your story, you need to keep in mind your audience and your message. In this session, you’ll be provided with the tools to elevate your pitch and go beyond traditional storytelling.
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Next-Level Sales Training in 60 Minutes
Presenter: Matt Neuberger, Neuberger & Co., Inc., Sandler Wednesday, May 15, 2024;  02:45 PM-03:45 PM

Take what you’ve learned from Sandler Sales Training to the next-level with advanced processes and next level sales methods. ABC sales training partner Neuberger & Co. present another must-attend session on membership recruitment and sales. Whether you’ve been to all Sandler quarterly refreshers and every training session or this is your first week at ABC, you’ll take away game-changing proven processes for guiding contractors toward membership.
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Peer-to-Peer by Job Function Wednesday, May 15, 2024;  04:00 PM-05:00 PM

Learning from your peers that are facing the same challenges as you is a powerful and a time-tested strategy for personal development. You’ll be paired with employees of chapters that are subject matter experts in your job function. Bring your best ideas, examples and challenges to share!

  • • Marketing/Communications and Events
  • • Membership
  • • Education
  • • Executive
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Conference Welcome Reception Wednesday, May 15, 2024;  05:00 PM-06:15 PM

Join us for an unforgettable evening of networking and camaraderie! After a day filled with enlightening sessions, this is your chance to unwind, connect and build lasting relationships with fellow professionals from all chapters. Don't miss out on the chance to mingle, exchange ideas and gear up for the remainder of the conference. Cheers to an evening of meaningful connections and the continuation of inspiration and collaboration!
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Strategy Workshop: Collaborating With Strategic Partners to Wow Your Members—Back by Popular Demand! Thursday, May 16, 2024;  09:00 AM-10:00 AM

ABC’s eight strategic partners were hand-selected to help members win and deliver work. Learn how membership, marketing and communications pros can leverage the strategic partners by positioning them as expert resources with unique insights, expertise and problem-solving knowledge that help contractors improve project performance and grow their business. Leave this collaborative workshop with actions for the months ahead—including speaking engagements, webinars, trainings and non-dues revenue opportunities. Discover the solutions offered by ABC strategic partners and gain tips to maximize these partnerships and deliver value to your members.

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Impact of the Latest Biden Administration Regulations on Registered Apprenticeship Programs Thursday, May 16, 2024;  09:00 AM-10:00 AM

On Aug. 29, 2023, the U.S. Treasury Department issued a controversial proposed rule and FAQs to provide additional guidance regarding prevailing wage and government-registered apprenticeship requirements that must be satisfied by private developers to be eligible for more than $270 billion worth of federal tax incentives in the Inflation Reduction Act for the construction of clean energy projects. Learn about ABC’s comments and concerns on the proposal and what to expect from the forthcoming final rule. Participants will also learn more about other significant Biden administration regulations overhauling the Davis-Bacon Act and government-registered apprenticeship system.
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Mastering Your Time: Strategies for Effective Time Management Thursday, May 16, 2024;  09:00 AM-10:00 AM

Time management is a crucial skill for success in both work and life. In this session, we will explore effective strategies for mastering your time and maximizing your productivity. Attendees will leave with practical tools and insights to enhance their time management skills and boost their performance. Maximize your potential and productivity!
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A Tapestried Approach to Marketing
Presenter: Laura Cooley, Developing Construction Leaders Thursday, May 16, 2024;  10:15 AM-11:15 AM

Marketing is a tapestry in which the perspectives of ABC value for multiple stakeholders, consumers and current and future customers are incredibly diverse. Explore various ways to capture attention, drive participation and nurture engagement and leave with new ideas and takeaways that may transform the way you craft and execute your marketing strategy. Find out how to leverage ABC and other industry events to promote additional products and services, discover the pros and cons of media selection, understand how to get and keep attention once you have it and learn to encourage “profitable actions.”
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Best Practices to Increase Member STEP Participation and Engagement Thursday, May 16, 2024;  10:15 AM-11:15 AM

The STEP Safety Management System is a critical component to aid members in driving safety performance within their organizations and on their projects. Learn how to create a successful outreach and engagement strategy using specialized communications and marketing best practices to increase adoption and participation. Attending this session will take your chapter’s STEP participation to the next level.
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The Art of Being an Effective Committee Liaison Thursday, May 16, 2024;  10:15 AM-11:15 AM

Discover the essential skills and insights needed to excel as a committee liaison. Learn the art of fostering seamless communication, building strong relationships, and navigating the intricate dynamics between committees, ensuring a harmonious and productive collaboration.
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Membership Professionals Campfire Session Thursday, May 16, 2024;  10:15 AM-11:15 AM

Join your fellow membership professionals around the proverbial campfire for discussion on hot topics for which you want answers! Registrants will submit topics ahead of the event and control the conversation, which will be moderated by peers who have had success in retention, recruitment and every other hat membership professionals wear. Expect robust discussion and replicable take-aways that you can implement at your chapter.
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Defining the Merit Shop, How It Has Formed ABC and Why It Is a Driver for the Organization Thursday, May 16, 2024;  11:30 AM-12:45 PM

ABC has a unique mission among our peer trade associations. This session will help you define the merit shop philosophy and discover how it provides for a unique value proposition for ABC. Gain insights into why ABC takes certain policy stances to defend the merit shop construction industry and free enterprise.
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Best By the Best Panel: Retention and Recruitment Thursday, May 16, 2024;  01:00 PM-02:00 PM

Gain best practices on recruitment, retention, engagement, sales and more by award-wining membership directors with proven track records. A panel of top-tier membership professionals will answer questions concerning:

  • • Onboarding
  • • Engagement
  • • Committee management
  • • Involving members in recruitment and retention
  • • Painless invoicing
  • • Professional development
  • • Time management and scheduling

Attendees will also enjoy open Q&A and set the stage for productive peer-to-peer sessions.
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AI Content Generation: Navigating the Changing Landscape and Unveiling Time-Saving Strategies for Success Thursday, May 16, 2024;  01:00 PM-02:00 PM

Whether you are still wary of using AI to gain efficiency in your marketing, or whether you are all-in on AI, learn more about the exciting impact that AI is having on the world of marketing and communications. Bring your laptops for hands-on exploration and gain insights into a few of the leading AI content generation platforms to better understand their features and capabilities. Learn strategies to ensure the quality and relevance of AI-generated content while also navigating potential security concerns to safely use the tools to your advantage.
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The Ultimate Guide to Effective Fundraising Asks Thursday, May 16, 2024;  01:00 PM-02:00 PM

Unlock the secrets to successful fundraising in this 60-minute workshop, where you'll learn proven strategies and techniques for making compelling donation requests. From crafting persuasive messages to cultivating meaningful connections, be empowered to confidently navigate the world of fundraising and secure crucial support for your cause.
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Implementing the ABC Leadership Development Blueprint
Presenter: Laura Cooley, Developing Construction Leaders Thursday, May 16, 2024;  01:00 PM-02:00 PM

The ABC Leadership Development Framework is a multitiered template designed to aid the association with the consistent and proactive education of knowledgeable and skilled leaders for our members. From this session you will learn how to use the blueprint, select new content and align existing content and where to locate various resources. This session will provide you with the information you need to implement the Leadership Development Blueprint at your chapter.
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Peer-to-Peer by Job Function Thursday, May 16, 2024;  02:00 PM-03:00 PM

Learning from our peers that are facing the same challenges as you is a powerful and a time-tested strategy for personal development. During this session you will be paired with employees of chapters that are subject matter experts in your job function. Bring your best ideas, examples and challenges to share!

  • • Marketing/Communications and Membership
  • • Education
  • • Executive
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Optional Networking Event - Duckpin Bowling at Woodrows DuckPin Thursday, May 16, 2024;  03:45 PM-05:00 PM

Ready to add an unforgettable twist to your ONE Conference experience? Dive into the thrilling world of duckpin bowling at Woodrows DuckPin, nestled right on site! Imagine the scene: the clatter of pins, your favorite tunes filling the air and the taste of victory (or maybe just the taste of one of their expertly crafted cocktails) all in one afternoon. You will be teamed up with a mix of familiar faces and new friends, turning this into the perfect opportunity to network, laugh and let loose. Let's roll into an evening of nostalgia, laughter and unforgettable moments. See you at the lanes!
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Best of ABC Awards Breakfast Friday, May 17, 2024;  08:00 AM-09:15 AM

Join your peers from around the country to celebrate the membership successes of 2023, cheer on chapters receiving awards and recognize team members who have reached milestones in service with ABC.
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Big Change, Big Opportunity: Making the Most of the New Dues Schedule—Panel Discussion With Membership Directors Friday, May 17, 2024;  09:30 AM-10:30 AM

With change comes opportunity, and the new dues schedule is a chance for greatness in both membership sales and retention! Do you ever wonder how to get members in the correct category or explain the ABC dues schedule to prospects? Do you want to simplify invoicing at your chapter and make that part of your job less of a hassle? Attend this session for answers to these and many other questions on the (surprisingly) exciting topic of the new dues schedule!
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Benefits of Simulation-Based Training at the Student, Instructor, Member and Chapter Level
Presenters: Danielle Dupuis, Interplay Learning Friday, May 17, 2024;  09:30 AM-10:30 AM

Learn how incorporating interactive learning methods—including 3D simulations—will increase engagement and confidence at the learner level, save time at the instructor level, reach more through apprenticeship training at the member level and support a reduction in material costs at the chapter level. Join Danielle Dupuis from Interplay Learning, as well as members from ABC pilot program chapters, as they provide both high-level and granular data showcasing the benefits they’ve experienced from implementing simulations at their chapters.
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Marketing Automation: Getting More With Less To Boost Your Productivity and Results Friday, May 17, 2024;  09:30 AM-10:30 AM

Discover tips to unlock the power of marketing automation as we delve into the intricacies of text and email strategies to elevate your outreach game. Supercharge your productivity and redefine your approach to cultivating connections with prospective craft students as well as current and prospective members. Learn to harness the full potential of marketing automation tools, ensuring your messages resonate with authenticity and relevance.