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Schedule

Cleveland, Ohio
May 17-19

Registration
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Tuesday, May 16
1-5 p.m.
Education Professional Orientation–Part 1
1-5 p.m.
Membership Professionals Orientation–Part 1
Wednesday, May 17
8 a.m.-12 p.m.
Membership Professionals Orientation–Part 2
8 a.m.-12 p.m.
Education Professionals Orientation–Part 2
8 a.m.-12 p.m.
Chapter Event Workshop
1-2:30 p.m.

Opening Keynote

Unlock the Power of Your Story

In today’s crowded marketplace, a brand story sparks curiosity, encourages engagement and ultimately drives purchases. You’ll learn a repeatable process for creating marketing content that converts visitors into leads. Then we’ll explore the tools and a template to craft a unique and memorable brand story that builds trust and turns those leads into more revenue.

2:15-3:30 p.m.

Learning from peers who are facing the same challenges as we are is a powerful and time-tested strategy for personal development. Bring your best ideas, examples and challenges to share with employees of chapters that are subject matter experts in your job function.

2:45-3:45 p.m.

How To Create Marketing Emails That Entertain and Drive Action

Email has an unexciting reputation with some marketers, but experts know that when it's entertaining email can be highly profitable. This lively session will show you how to turn emails into revenue. Skillfully used, email is 400% more effective for generating revenue than any other digital channel. You’ll learn how to create humanizing content, cultivate a conversational brand voice and encourage engagement that builds profits.

Making Long-Term Connections Using Ohio Valley’s TOOLS Program

The Ohio Valley Construction Education Foundation has found that educators want to be connected to regional employers and employers want to be connected to classrooms, yet there remains a disconnect. TOOLS offers resources to form the connections that become long-term relationships.

Building a Sponsorship Program That Drives Results

Non-dues revenue is essential to the health of a chapter and the success of so many of our programs. Learn best practices for building sponsorship opportunities that companies will be eager to support

RECON for Retention

5-6 p.m.
Welcome Reception
Thursday, May 18
8-8:45 a.m.
ONE Conference Breakfast
9-10 a.m.

Proactive Marketing and Planning for Success

Are your marketing efforts proactive or reactive? You’re pressed for time, and every minute counts. Learn best practices to streamline your marketing through thoughtful planning and repurposing to heighten your effectiveness and efficiency.

Strategy Workshop: Collaborating With Strategic Partners to Wow Your Members

Identifying and Training Instructors for the Next Generation of Workforce
Presenter: Laurie Richards, Laurie Richards & Associates

Best Practices for Successful Chapter Events

Chapter events are central to the member experience of ABC. Participate in tabletop discussions about best practices for several of ABC’s most popular chapter events. Bring an example of your marketing collateral to share!

10:15-11:15 a.m.

Defining the Merit Shop: How It Has Formed ABC and Why It Is a Driver for the Organization

ABC has a unique mission among our peer trade associations. Learn how to define the merit shop philosophy and how it provides a unique value proposition for ABC. Learn why ABC takes certain policy stances to defend the merit shop philosophy and free enterprise.

Finding Your Confidence
Presenter: Laurie Richards, Laurie Richards & Associates

I Need Your Help! Peer-Submitted Challenges in Marketing and Communications

Everyone has one part of their job that is a struggle and they sometimes just want to avoid. Submit the challenge that you have always wanted to discuss and get helpful tips from your peers to help you tackle it.   

11:30 a.m.-1 p.m.

Join your peers from around the country to celebrate the membership successes of 2022 and recognize team members who have reached milestones in service with ABC.

1-2 p.m.

Be a Media Rockstar! Position Your Chapter as an Industry Expert and Media Resource
Presenter: Laurie Richards

Gain best practices and insights for building media connections and increasing your chapter’s press coverage. Discover tips for writing press releases and media alerts that gain traction and learn how to ace your next media interview.
 

I Need Your Help! Peer-Submitted Challenges

Everyone has one part of their job that is a struggle and they sometimes just want to avoid. Submit the challenge that you have always wanted to discuss and gain helpful tips from your peers to help you tackle it. 

2:30-3:30 p.m.
Peer-to-Peer Sessions by Chapter Size
4-5 p.m.
Networking Event (optional)
5-6 p.m.
Post-Event Reception (open to those who participated in optional event)
Friday, May 19
8-8:45 a.m.
ONE Conference Breakfast
9-10 a.m.

Keep Them Awake! Energize and Enhance Your Presentations

If you want to be a trusted adviser to your members, you must show that you understand, are reliable and have members’ best interests at heart. Learn how to exhibit these characteristics during presentations and discover specific techniques to connect with your audience while delivering a virtual or in-person group presentation.

Social Media, Sponsored Ads and SEO Savvy: Steps to a Successful Strategy

What does it take to craft an effective digital media strategy? Discover how to elevate your social media platforms, place eye-catching digital ads and make your website SEO work for you. Keep your brand top of mind with current members and attract future members! 

Implementing Virtual Reality in Apprenticeship and Craft Training

The addition of virtual reality to craft training and registered apprenticeship programs is the next step to enhance and drive student/apprentice engagement, knowledge transfer and retention. Join Jim Gain from the ABC Illinois chapter and Katie George with Transfr as they discuss this innovative learning technology and best practices for implementation.

Diagnosis: Closed! Asking the Right Questions To Close Your Prospects

10:15-11:30 a.m.

Closing Keynote

The Art of an Interaction

Increase your influence during a one-on-one interaction by capitalizing on the connection. Discover the mindsets and strategies that demonstrate credibility and likeability. Learn the journey through a conversation, from the first moment of meeting to the last words spoken, plus new methods for identifying with others, demonstrating approachability and establishing trust.

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